The Institute for International Communication (College of Professional Studies, St. John’s University) presents Consumer Identities and Digital Culture March 28, 2017. Abstracts are due by Dec. 20, 2016.
Potential Topics (including but not limited to):
- Fans and fandom
- Aspirational consumption
- Anti-consumerism/consumer activism
- Brand communities
- Makers, crafters and prosumers
- Target markets and subcultural identities
- Cultural marketing and consumer relationships
We welcome scholarly submissions that address audience, industry, and critical/cultural perspectives and are particularly interested in the intersections thereof.